In order to encourage usage of HSBC's Debit and Credit Card during 2019's holiday season, we created a mobile game that are simple, engaging and addictive, with holiday elements to enliven the festive season.
I was tasked with the ideation, strategy and overall copywriting for the mobile game. The mobile game is now being utilised as one of HSBC Malaysia's key online strategy in ramping up their card usage during festive seasons.
